Articles and insights
Practical marketing advice for small businesses, honest lessons from behind the scenes and a closer look at some of the projects we’re particularly proud of.
Articles
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Social media management for small businesses in St Neots, Cambridgeshire and beyond
Posting for a bit, disappearing when client work gets busy, then wondering what on earth to say next? Here’s how to make social media more consistent, useful and much less of a faff.
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Website design for small businesses in St Neots, Cambridgeshire and beyond
Has your website grown in bits, lost its way or stopped pulling its weight? Here’s what makes a small business website clear, useful and much easier to say yes to.
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Where to start?
Marketing feels much easier when you know which problem you’re trying to solve. This guide will help you understand your options and choose a useful place to start.
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How clearer marketing helped Evolve Accounting attract better-fit clients
How Wing Woman Plus helped Evolve Accounting sharpen its positioning, build a more human brand and attract better-fit SME clients through clearer messaging, content and local visibility.
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Email deliverability and list hygiene: what actually affects your results
If your email open rates are falling or subscribers seem to have vanished, your list hygiene, engagement and email deliverability may need a closer look.
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From zero website enquiries to fifteen aligned leads in weeks
How a marketing-led website rebuild helped Heart in Mind go from zero website enquiries to 15 aligned leads in just six weeks, using clearer messaging, stronger user journeys, SEO, AI search optimisation and Google Business Profile support.
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Brand photoshoot and content capture for Heart in Mind
A look behind the scenes at a planned brand photoshoot for Heart in Mind, creating a bank of professional photography, website imagery, social content and B-roll that Jolene could use across her marketing for months.
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Wing Woman Plus named UK StartUp Awards 2026 regional finalist
Wing Woman Plus has been named an East of England regional finalist in the UK StartUp Awards 2026, shortlisted for Marketing & Advertising StartUp of the Year.
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How to write an email newsletter that people actually want to open
Wondering how to write an email newsletter people actually want to open? Start with the reader, keep it human, give each email a clear job and make it worth their time.
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Email marketing metrics: a plain-English guide to your data
Confused by open rates, CTRs, unsubscribes and all the other numbers in your email platform? Here’s a plain-English guide to the email marketing metrics worth paying attention to.
Need a hand with your own marketing?
If something you’ve read has made you think about your own marketing, come and have a chat with us. You don’t need to know exactly what help you need – that’s something we can work out together.