Where to start?
Marketing feels much easier when you know which problem you’re trying to solve. This guide will help you understand your options and choose a useful place to start.
Marketing help for small businesses
Practical marketing advice for small business owners who want clearer ideas, useful guidance and fewer things hanging over them.
Email deliverability and list hygiene: what actually affects your results
If your email open rates are falling or subscribers seem to have vanished, your list hygiene, engagement and email deliverability may need a closer look.
How to write an email newsletter that people actually want to open
Wondering how to write an email newsletter people actually want to open? Start with the reader, keep it human, give each email a clear job and make it worth their time.
Email marketing metrics: a plain-English guide to your data
Confused by open rates, CTRs, unsubscribes and all the other numbers in your email platform? Here’s a plain-English guide to the email marketing metrics worth paying attention to.