MARKETING SUPPORT
Where to start?
Not sure where to start with small business marketing? Working out what kind of help you need can feel like a job in itself – especially when something isn’t working, but you can’t quite put your finger on why.
This guide will help you make sense of the options and find a starting point that fits your business, your priorities and the amount of support you actually need.
Do you need to work something out?
You might have a marketing question that keeps going round in your head. Perhaps something feels off, but you can’t quite put your finger on what it is.
You could be wondering:
- Why your website isn’t bringing in more enquiries
- Whether your branding still suits the business
- Where to focus your limited marketing time
- What to talk about on social media
- Whether a campaign idea is worth pursuing
- Why you’re doing plenty but not seeing much come back
When you need to talk it through
A Power Hour gives you focused time with us to untangle a particular question, explore your options and decide what to do next.
When you need an expert review
A Power Hour gives you focused time with us to untangle a particular question, explore your options and decide what to do next.
Focused support could be right for you if you need some clarity before committing more time or money.
Are you ready to make something happen?
Sometimes you already know what needs doing. Your website needs rebuilding, your branding no longer fits or you need a fresh collection of photographs and video. Perhaps setting up your email marketing has been sitting on the list for months.
The difficult part isn’t deciding whether the work matters. It’s finding the right people to plan it properly and get it finished.
Turning the idea into something useful
Bring us the idea, challenge or job that has been sitting on your list.
We’ll help shape it, agree what needs to be delivered and take it from “we really should do this” to something real and useful.
Depending on what you need, that could include:
- Website design or a website refresh
- Brand building
- Professional photography and video through Content Capture
- Setting up your email marketing
You don’t need to arrive with a finished brief. Knowing what you want to change, create or get sorted is enough for us to start the conversation.
Project support could be right for you if the work has a clear outcome and you need help getting it over the line.
Do you need help keeping your marketing moving?
Perhaps the issue isn’t one question or one project. Your marketing simply needs more time and attention than you can give it.
When marketing keeps slipping down the list
You might have plenty of ideas but struggle to get them out of your head. Social media happens when someone remembers. Your website, emails and content don’t feel connected. Or marketing keeps being squeezed around client work and everything else involved in running the business.
This is where ongoing support can help.
You get a small plug-in marketing team that learns how your business works, keeps track of the wider picture and gets on with the agreed work each month.
We’ll begin by looking at what you’re currently doing, what you want to achieve and where our time could make the most useful difference. From there, we can settle into a steady rhythm of planning, creating and delivering.
Does this sound familiar?
Ongoing support could be right for you if your marketing needs consistent attention and you’re ready to stop carrying it all yourself.
What if you need more than one?
That’s completely normal.
A website project might reveal that your branding needs attention first. A Marketing MOT could uncover a larger piece of work. Ongoing support might include a standalone project along the way.
Your marketing doesn’t live in separate boxes, so we expect different areas to overlap. We’ll help you work out what matters first, what can wait and which pieces of work naturally belong together.
You won’t be asked to squeeze your business into a service that doesn’t fit.
Three questions to help you decide
If you’re still circling the options, these questions should help you narrow things down.
1. Do you need clarity, delivery or ongoing capacity?
If you need to understand what’s going wrong or decide what to do next, begin with focused support.
If you know what needs doing and want help getting it finished, project support is likely to be the better fit.
If marketing needs regular time and attention, ongoing support may make more sense.
2. Is this one problem or part of a wider pattern?
One clear question or task may only need a focused session or standalone project.
If the same difficulties keep appearing across your website, content, branding or campaigns, it may be worth stepping back and looking at the wider picture.
3. What would make the biggest difference right now?
You don’t have to solve everything at once. Think about the change that would create the most useful improvement for your business today.
That might mean gaining clarity, completing something that has been hanging over you or having somebody consistently keep your marketing moving.
Still not sure? You’re in good company
Most people don’t arrive with a polished brief and a perfectly diagnosed marketing problem. They usually know that something isn’t working, keeps being pushed aside or is taking up far too much headspace.
Tell us what’s happening, what you’ve already tried and where you feel stuck. We’ll help you work out whether you need focused advice, a defined project or regular marketing support.
You don’t need to have the answer before you speak to us. Figuring that out is part of the conversation.
Let’s work out where to start
Tell us what’s taking up the most marketing headspace and we’ll help you find the most useful next step.